For the uninitiated, Pantone declares one hue the color of the year. In 2013, it’s all about the green–specifically emerald.
As someone who contemplated a career writing theory about fashion (like my academic idol Dorinne Kondo), I’m fascinated by how Pantone’s assertion of a color being on trend can result in seeing the shade everywhere.
Soon we’ll notice the trickle down effect of the use of this emerald tone: the company’s pick often widely embraced by graphic, interior, and (naturally!) fashion designers. Even those who are decidedly anti-fashion or shrug at the idea of choosing an item tinged with the green pigment eventually become unknowing participants. (My mind always references THAT scene in The Devil Wears Prada when Miranda Priestly schools Andy about the origin of her Cereulean sweater…)
I propose a sartorial game: in the coming weeks, tally how many shops, ads, people you encounter that have a hint of the jewel tone…
To book an appointment with Miramar Dichoso, personal fashion stylist, email her at firstname.lastname@example.org.